What Matters

Reconciling beauty, simplicity and ecology: this is the challenge that What Matters has set itself! The brand aims to re-enchant everyday essentials with a complete range of fully refillable care and hygiene products.

Reinvented essentials, certified organic, dermatologically tested and made in France, presented in pretty reinforced glass® bottles which retain breakage in the event of breakage, making them safe to use throughout the home!

All products are refillable with ultra-light eco-refills, reducing plastic consumption by 70%!